The Evolution of Panli: A History of China’s Pioneering Proxy Shopping Platform

2025-03-29

Panli, one of China’s earliest proxy shoppingcross-border e-commerce

Key Milestones in Panli's Development

  • 2007:
  • 2010–2015:one-stop solution.
  • 2016:
  • 2020s:

Market Share Shifts

Year Global Proxy Market Position Competitors
2010 Leader (~40% of China-facing proxy sales) Few (e.g., Daigou individuals)
2020 Niche player (~15%) Superbuy, Pandabuy, Alibaba Direct

Traditional models declined as global platforms

"Panli’s journey reflects China’s e-commerce globalization—starting as a bridge for inaccessible products but adapting to survive industry consolidation."

— E-Commerce Analyst Liu Wei, 2023

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