Panli, one of China’s earliest proxy shoppingcross-border e-commerce
Year | Global Proxy Market Position | Competitors |
---|---|---|
2010 | Leader (~40% of China-facing proxy sales) | Few (e.g., Daigou individuals) |
2020 | Niche player (~15%) | Superbuy, Pandabuy, Alibaba Direct |
Traditional models declined as global platforms
"Panli’s journey reflects China’s e-commerce globalization—starting as a bridge for inaccessible products but adapting to survive industry consolidation."
— E-Commerce Analyst Liu Wei, 2023