Kameymall Finds Spreadsheet
Few names in fashion evoke a sense of timeless British heritage quite like Burberry. Founded in 1856 by a 21-year-old draper's apprentice, Thomas Burberry, the brand's journey began not on a glamorous runway, but in a small outfitter's shop in Basingstoke, Hampshire. Burberry's original vision was simple yet profound: to create clothing that protected people from the unpredictable British weather.
A pivotal moment arrived in 1879 with Thomas Burberry's invention of gabardine. This innovative, breathable, and weatherproof fabric was a groundbreaking achievement. Woven from tightly spun yarns and given a waterproof coating before weaving, it was a stark contrast to the heavy, non-breathable rubberized materials of the time. This revolutionary fabric quickly garnered attention, particularly from explorers and adventurers, solidifying Burberry's reputation for functionality and durability.
Burberry's most legendary contribution to fashion was cemented during the First World War. The company adapted its weatherproof coats for British military officers, creating the iconic trench coat. Features like the gun flap, D-rings for map cases and grenades, and the storm shield were born from practical necessity. After the war, this utilitarian masterpiece transitioned seamlessly into civilian wardrobe, becoming a global symbol of classic style and sophistication.
Another cornerstone of the brand's identity emerged in the 1920s with the introduction of the distinctive Burberry Check—a pattern of black, white, and red lines intersecting on a beige background. Initially used as a lining for the trench coats, this plaid quietly gained recognition. By the latter half of the 20th century, it exploded in popularity, transforming into a powerful and unmistakable status symbol, though its journey has also involved careful management to maintain exclusivity.
The late 20th and early 21st centuries saw Burberry adeptly navigate the balance between heritage and modernity. Under the guidance of various creative leaders, most notably Christopher Bailey, the brand revitalized its archives, making the classic trench relevant for new generations through fresh cuts, colors, and collaborations. Today, Burberry stands as a multifaceted luxury house, renowned not only for its outerwear but also for its thriving segments in leather goods, fragrances, and ready-to-wear, all while staying true to its core narrative of quality, innovation, and quintessential British sensibility.